Projects - Elevate Global Profile

Recent Projects By the Team

ELEVATE GLOBAL PROFILE

"RECENT CASE STUDIES"

Cafe:

A cozy family-owned cafe nestled in Bahawalpur’s busy streets, known for its unique ambiance and quality coffee but struggling to gain visibility among locals. Despite its charm, the cafe wasn’t easy to find online, leading to fewer visitors and lower brand recognition. Without an optimized Google Business Profile (GBP), potential customers often didn’t know about the cafe’s offerings, hours, or location.

Steps:

To increase the cafe’s visibility and draw more patrons, we took the following steps, which yielded impactful results:

Profile Creation and Optimization: We created a comprehensive Google Business Profile, adding high-quality photos that captured the inviting atmosphere and popular menu items. This visually engaging profile helped the cafe rank higher on local searches and made a memorable first impression.
Engaging Business Description: Crafting a keyword-rich description that emphasized the cafe’s cozy ambiance and unique menu drew more search interest. Potential customers began to find the cafe quickly, especially when searching for local spots in Bahawalpur.
Regular Updates and Promotions: We posted updates on new menu items, events, and exclusive promotions. This strategy kept the profile active, consistently catching the attention of new and returning visitors.
Review Management: Encouraging satisfied customers to leave reviews and responding promptly to feedback built trust. With an increase in positive reviews, the cafe’s reputation and visibility grew, attracting new customers who relied on online recommendations.

Results:

These targeted steps led to a 30% increase in foot traffic over three months. The cafe’s GBP now ranks in the top search results for cafes in Bahawalpur, and the positive reviews and regular updates continue to enhance its credibility and draw in locals looking for a trusted, welcoming spot to relax.

Facebook Profile:

A well-regarded school in Bahawalpur, looking to improve online engagement with parents, attract prospective families, and share student achievements. The school had a Facebook page with limited updates and engagement, making it difficult to keep parents informed or to showcase school achievements effectively.

Steps:

To build a more active online presence for the school, we focused on the following:

Profile Optimization: Updated the school’s Facebook profile with a professional cover image, the school logo, and an informative bio, creating a welcoming first impression.
Consistent Content Posting: Established a regular posting schedule, sharing weekly highlights, event announcements, and student achievements. This kept parents informed and engaged with school activities.
Interactive Posts: Introduced engaging posts like “Student of the Month” votes and event polls, encouraging parents to participate and share feedback, which strengthened the school-community bond.

Results:

RECENT BLOGS

Importance of Local SEO for Business Success:

As a local business owner, you may feel there’s little point in investing time and money to optimize your Google presence when you’re up against the likes of Walmart and Amazon for top-tier rankings. That might be true when it comes to the main organic listings but it’s not the case for local search. Whether you have a physical bricks-and-mortar location or serve a particular geographical area, local SEO allows you to better connect with people in your neighborhood, town, or city. That’s important given that 81% of consumers now turn to Google to evaluate local businesses.

Why You Need A Website:

In the last few years, there has been an active push for consumers to “shop local” and support small businesses, and that is largely made possible through the Internet. Being able to have an online storefront and market to customers outside your geographic area is a huge opportunity for many entrepreneurs to grow their businesses. For all of these reasons, it is important that every small business has a website. Having a strong online presence can truly be a make or break for any business. We’ve asked small business leaders how important having a website is to them and........

Social Profile Impacts on Business Growth:

When you geotag a photo you add the EXACT geolocation that the photo was taken. Google can interpret that and include your images for local searches in that area. Most commonly used on Instagram, geotagging permits users to tag the exact location of your business while mentioning it in a post. The result? Prospective clients who, now in one in-app click, can visit your profile and view your location in one swoop. This works to generate local visibility. Another method of utilizing geotagging for local search? Geotagging your business’s videos on YouTube. YouTube is beneficial for bolstering local SEO for myriad reasons:

Why your small business should be running ads?

Do you think of social ads as a place for larger businesses to spend millions of dollars and where only experienced marketers can drive success? While big companies and digital marketers have long been the audience that Facebook Ads has most attracted, social ads are no longer reserved for just the big players. This is great news for you because changes to the Facebook algorithm, customer expectations, and shifts due to the pandemic make social ads an essential component of any small businesses marketing strategy. Have you noticed that over the last few years your social media posts are getting less likes, comments, and overall engagement?.....

Logo Design on Brand Identity and Consumer Perception:

he logo is a significant part of a business as it gives a unique and distinguishable visual appearance to a brand. The marketplace is highly competitive and the attention span of consumers toward different brands is very low. The logo serves as a communicator between the brand and the consumers. It is the first impression representing the brand and is used to connect with the target market. A successful logo has an appropriate color combination, shape, and font that contribute to its effectiveness. The primary function of the logo is to stimulate positive emotions and associations in the minds of the consumers. Thus, the companies are devoted to creating a brand logo that has been incorporated into their marketing efforts at t